Film is NOT dead, you morons!
Quoting Jeff Dunham’s Walter….
There is a lot of turmoil in the photography community about film, especially after an article from The Economist that claimed film was indeed dead. Here’s my take on it.
Camera technology has evolved a lot from the first camera, but this process did not have a linear curve. If you think about it, camera manufacturers have introduced very little improvement in camera technology during the last 30 years or so. To continue selling, they invented a different medium to record images, so that we could have the impression of a continuous innovation.
What’s the average pitch of camera manufacturers? Bigger sensors, FULL FRAME. Geez, we had that more than 100 years ago. Even better, we had 4×5 negatives, far bigger than the biggest sensor around. Faster autofocus, more shots per second… Really? Is that all?
We see less film because there are less NEW cameras that use it. Plain and simple, yet film is here and there are manufactures that believe is still a profitable business. Look at Ilford, bringing new disposable B&W cameras. Did you hear that? BLACK AND WHITE DISPOSABLE CAMERAS. They probably realized that for the film business to flourish you need people to own film cameras.
Rollei has released two medium format cameras with film back. Lomography is releasing a new camera every few months. That’s the way to keep film alive: it’s about innovation. Truth is that sometimes innovation may be just rediscovering something lost, exactly as those companies are doing. We do not need to keep used gear alive, we must push for new material to come out, at reasonable prices.
Who’s going to afford a €4000 Leica MP? Only a few lucky basterds… I myself I scraped my savings for an M6, I know, but now I’m here, standing for a change. If anyone reads this, please spread it out!
There is a lot of people that is already working hard to get the message out loud, go check them out. A couple of days ago, the great Bellamy wrote an article about it with a good amount of links to visit.
Explore, write on your blogs, tweet, whatever. Cry out loud: “Get us new FILM cameras, FILM is NOT dead”.